ABOUT ME
I’m a results‑driven Performance Marketer with 3 + years of experience turning paid traffic into predictable revenue. I design full‑funnel strategies, manage 6‑figure ad budgets across Meta & Google Ads, and optimise every stage—from first click to final purchase—using data‑driven insights.
My campaigns have scaled e‑commerce stores, SaaS products, real‑estate funnels, furniture DTC brands and even compliance‑heavy gambling platforms, consistently delivering ROAS‑positive growth.
EXPERIENCE
Jan 2024 – May 2025
Freelance Performance Marketer
Beyond Web
Planned and launched 120 + paid campaigns on Meta & Google; average ROAS 3.8×.
Devised compliance‑safe funnels for gambling and real‑estate verticals, reducing CPA by 28 %.
Implemented A/B creative testing frameworks that lifted CTR by 45 %.
Built automated Klaviyo & GoHighLevel email sequences that recovered 18 % of abandoned carts.
Jan 2023
Enhencer – AI Ads (Meta & Google)
Larsen & Toubro
Leveraged Enhencer’s AI prediction engine to allocate budget dynamically, improving spend efficiency by 22 %.
Scaled Dynamic Product Ads (DPA) to 4 × account average ROAS while lowering CPMs via UGC‑based creatives.
Co‑created playbooks for lookalike modelling and creative fatigue management used by the product team.
EXPERIENCE
Over 3 years of direct campaign management
Meta Ads (Facebook & Instagram Ads) Expert – Self-Taught, Client-Tested
Managed ad budgets exceeding ₹20+ Lakhs across niches
Implemented full-funnel advertising (TOF–MOF–BOF)
Mastery in Lookalike Audiences, A/B Testing, DPA Ads
Trained and mentored junior media buyers and clients
EDUCATION
Completed 2024 (1-Year Duration) AlmaBetter
Bachelor of Business Administration (BBA
University of California
A comprehensive business program focused on modern business principles, digital transformation, and data-driven marketing. Specialized modules included:
Strategic Marketing & Planning
Digital Advertising Fundamentals
Business Analytics & Tools (Excel, Google Sheets, SQL basics)
E-commerce and Business Models
Capstone Projects focused on Real-world Marketing Campaigns
Mar 2019 – Jun 2023
Bachelor of Arts – Mass Communication/Media Studies
University of Texas
Developed a strong foundation in media theory, journalism, advertising, and public relations. Learned effective storytelling techniques, media ethics, and consumer psychology. Strengthened skills in:
Public Relations & Brand Communication
Copywriting & Creative Direction
Digital Media Strategy
Multimedia Content Creation
SKILLS
85%
Funnel Building
█████████ 85 %
92%
Meta Ads
██████████ 90 %
81%
Shopify Growth
█████████ 85 %
78%
Google Ads
███████▋ 70 %
90%
Copywriting & Creative
██████████ 90 %
87%
WordPress
███████▋ 70 %
AWARDS
14 May 2020
🏆 Top Rated Seller – Fiverr
Awarded for consistent 5-star service, 98% client return rate, and 100+ successful paid media projects globally (2021–2023).
26 June 2018
🥇 Meta Marketing Excellence Award (Freelancer Level)
Recognized for delivering high-ROAS campaigns and innovative funnel strategies for eCommerce and SaaS brands using Meta Ads (2023).