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Vicky, Social Media Advertising Specialist and Meta Ads Expert at TheSocialVicky.biz

SELF-SUMMARY

VIKASH SAHU

Results-driven and growth-focused Performance Marketer with 5+ years of hands-on experience executing data-backed campaigns on Meta & Google Ads. Skilled in funnel building, Shopify dropshipping, and conversion rate optimization. Successfully worked with diverse clients — from SaaS startups and real estate businesses to DTC brands and gambling sites — to deliver scalable growth and optimized ROAS.

EXPERIENCE

Jan 2024 – May 2025

Freelance Performance Marketer

Launched and optimized campaigns across Meta & Google platforms. Worked with niche and high-risk industries (e.g., gambling, real estate) with compliance strategies. Scaled Shopify and SaaS brands with full-funnel paid ad strategies.

Jan 2023

Enhencer – AI Ads (Meta & Google)

Used AI-driven ad performance prediction to optimize results.Focused on DPA ads, UGC creatives, and campaign scaling.

Jan 2022 – Oct 2022

ROAS Media -Performance Marketing Executive (Full-time)

Managed high-volume ad spends across Meta & Google. Achieved ROAS above 4.5x for DTC and eCom brands.

Jan 2021 – Oct 2023

Freelance Digital Marketer (Top Rated Seller)

Completed 100+ paid ad and funnel projects. Served clients in eCommerce, apps, and digital product niches.

EDUCATION

Completed 2024 (1-Year Duration) AlmaBetter Program

Bachelor of Business Administration (BBA)

Focused on business fundamentals, marketing analytics, strategic management, and digital marketing. The course emphasized practical application and case-study-based learning, preparing for real-world challenges in performance marketing.

Mar 2019 – Jun 2023

Bachelor of Arts – Mass Communication/Media Studies

Gained in-depth knowledge of communication theories, journalism, public relations, and digital media. Built strong foundations in media strategy, storytelling, and public engagement.

Completed 2016-17

Senior Secondary School (Commerce Stream)

Gained in-depth knowledge of communication theories, journalism, public relations, and digital media. Built strong foundations in media strategy, storytelling, and public engagement.

Completed 2013-14

High School (10th Grade)

Completed core subjects including Mathematics, Science, and Social Studies with strong academic performance.

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